"It's Monday morning and there are new selling opportunities in you inbox - you're off to a good start."

SIMPLE RULE #1 - DON'T MISS 'EM

Good prospects are out there for you. By recognizing the fact that marketing and sales are two different strengths, we're able to offer services that are designed to keep your sales force actively selling your products and services. We recruit and train phone representatives within a narrow range of behavioral criteria because good prospectors are hard to find and key to your success. We establish a high degree of communication between our efforts and yours to ensure maximum campaign effectiveness - something we call "coordinated efficiency." Many times, slight modifications of approach can mean the difference between respectable results and "wow." We can also coordinate with, or help develop, direct mail, trade shows (before and after), webinars, radio, or other marketing campaigns to drive more results. Then we provide you with more than just "leads." We believe that unless you have a set appointment within a short time frame (usually no more than one week away) to see a prospect that meets your criteria, it's not a QSO (qualified selling opportunity). Anything short of this is what others call a "lead."

Now that your sales force is getting busy, it's time to take the next step.

SIMPLE RULE #2 - DON'T LOSE 'EM

We've done the hard first step of getting you that last ten feet from outside the prospect's door to sitting in front of his desk. You're getting new chances to positively represent your company. Are you ready?

Sales Force - Did you send the right person? A full third of our existing clients have told us "horror stories" of hiring the wrong salesperson, with business losses - direct and indirect - in the tens of thousands of dollars. Let us use our experience in assessment technology to help with current and future staff.

Web Site - How does your site look? Does it convey your company properly? If not, we can help. Often, the first place a prospect goes is your home page. Our award-winning business partners can help you develop the best site for your needs and budget.

Sales Collateral Materials - From your logo to information you leave with prospects, you're communicating a message. Let Lighthouse help you make sure it's a good one. From excellence in design to full color printing at highly competitive prices - even in small quantities - don't even think about going elsewhere until you talk to us. Our resources can't be beat.

Sales Support - Don't have the staff to cover all the duties? We can provide market research, database cleanup, sales call follow-up and quality control, and pipeline reports to help keep your sales reps selling.

New business is wonderful - the lifeblood of any company. But we all know it costs much less to keep a good customer than replace one. But you're busier than ever before.

SIMPLE RULE #3 - DON'T FORGET 'EM

When you "boil down" the technical jargon, you get to the bottom line. Customer Relationship Management (CRM) - in our eyes - is simply increasing what you know about how to meet or exceed your customers' individual needs. It's part art, part science, and we're here to help. The good news is many times these programs pay for themselves through additional sales, customer retention, and referrals. And don't forget those prospects that asked you to call them next February. Keeping in touch with them now increases your chance of closing them without direct competition when the time comes. What have you got to lose, other than a large future sale or your oldest customer?